The initiative aims to elevate awareness regarding the crucial nature of safety incident reporting focusing on accidents and near misses. It seeks to address the current issue of poor timeliness in reporting safety incidents, with a target of one working day for reporting. The strategy entails employing a non-threatening approach through a typographic application that underscores the potential consequences of inaction. Bold colours and high contrast are utilised to captivate attention and the urgency of timely reporting.

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