White Hart Retail Campaign
Houses of Parliament Shop - retail creative 2021
This creative piece draws inspiration from the decorative elements of Westminster Hall, specifically focusing on the White Hart. Influenced by the heritage and history of King Richard II (1377-99), who not only commissioned a new roof for Westminster Hall but also contributed to various embellishments. These enhancements often highlighted the sacred nature of his kingship.
The white Hart also features on several encaustic tiles displayed through the Palace of Westminster. (shown below)
©UKParliament
The retail creative, inspired by the architectural intricacies of the White Hart statue, establishes a distinctive connection to the heritage of the Houses of Parliament. This connection resonates with the audience, offering a festive experience as they discover these details for the first time. The retail offer curates a festive and ornate ambiance, infusing a highly decorative feel that makes the products feel not only special but also deeply connected to the rich heritage of the building in which they are showcased.
The outcome:
Bespoke wrapping paper and tag set, for sale in the House of parliament shop.
Bespoke ornate White Hart Christmas bauble.